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Senior Principal - Audience & Media

Senior Principal - Audience & Media

Job ID 
2017-4284
# of Openings 
1
Job Locations 
US-PA-Conshohocken
US-MA-Boston
US-NY-New York
Posted Date 
11/29/2017
Category 
Healthcare

More information about this job

Overview

Symphony Health Solutions, a wholly owned subsidiary of PRA Health Sciences, is a leading provider of high-value data, analytics, technology solutions and actionable insights for healthcare and life sciences manufacturers, payers and providers. The company helps clients drive revenue growth and commercial effectiveness, while adapting to the transformation of the healthcare ecosystem, by integrating a broad set of patient, prescriber, payer and clinical data together with primary and secondary health research, analytics and consulting. Symphony delivers a comprehensive perspective on the real dynamics that drive business in the healthcare and life sciences markets.

 

At Symphony Health Solutions, we pride ourselves on being Collaborative and customer centric. We do this by focusing on five key values:

  • Love the Customer by consistently exceeding expectations
  • Focus on Brilliant Execution by being detailed and accountable
  • Leapfrog the Competition by Differentiating ourselves and providing innovative solutions
  • Build a High-Performance Culture that does not accept mediocrity
  • Make it Fun by Connecting as one passionate high-energy team.

Connect with Symphony! Collaborate with Customers! Differentiate Yourself! 

Responsibilities

The Audience & Media practice is focused on technological, advisory, and analytical services to power marketing programs in the life sciences industry. We help brands gain a more complete and contemporary understanding of customers, including patients, health care providers (HCPs), and managed market accounts. Our strategic, data-driven approach determines the optimal content and messages to deliver and provides cross-channel and tactical measurement and insight. 

 

The Principal has the primary responsibility for new business development  and setting standards for custom analytics including new innovative solutions relating to Market & Audience Insights, Media Planning and Audience Activation to meets or exceeds sales goals.  This position is focused on expanding the Symphony footprint in analytic and consulting solutions through thought leadership and through sales and delivery of client projects for the media customer base.

 

Essential Duties and Responsibilities:

  • Consults with customers and salespeople to drive new business development to meet quarterly and annual sales goals.  Meets with clients when called in by sales to discuss, document, and fully understand specific needs identified; determine if a standard product/analytic will meet the client needs or if a customized solution is required.
  • Develops a customized approach to meet client objectives, including design and documentation, if a customized deliverable is required; effectively articulates the business value of proposed deliverable/solution through a formal client presentation and addressing objections.
  • Leads new customer projects to ensure quality and timing of results by participating in the project kick-off and status meetings; ensuring a smooth transition to the Consultant or Engagement Manager and Analyst team; provides consultation and leadership to the Consultant to ensure design, fulfillment, and execution of projects; presenting the final work product to the customer upon completion.
  • Serves as the Media practice area subject matter expert to sales and other areas in the organization by educating internal resources on appropriate client-focused solutions.
  • Provides mentoring and coaching to Consultants and/or Engagement Managers regarding subject matter expertise, methodological approaches, solutions value and how to advance and close sales cycles. Informal training and coaching of analysts and customer service personnel as part of normal course of business to ensure knowledge is shared and disseminated into the organization.  This position is responsible for conducting formal training sessions upon request.
  • Contributes to new product development within the Media and Commercial Effectiveness practice area that meets customer needs by identifying gaps in current offerings.  Drives innovation through custom engagements with client including new product concepts and context solutions.  Works with product managers and business unit team to translate unmet client requirements into business and functional specifications; participating in product design discussions, evaluating prototypes, and engaging in beta testing.
  • Develops and maintains expert level knowledge of the Media and Commercial Effectiveness practice area by staying up-to-date with leading edge client business needs and solutions. 
  • Participates in and drives thought leadership within and of the organization.  

 

Qualifications

Education:

  • Minimum:   Bachelor’s Degree in business, marketing, research-based social science, statistics, or pharmacology.
  • Preferred:   Master’s Degree or Doctorate Degree in business, marketing, research-based social science, statistics, pharmacology, or quantitative methods.

 

Minimum Experience

  • 10 years of consulting analytics experience, in some combination of consulting, project management, leadership, or sales within the life science, pharmaceutical industry, or related support industry (e.g., consulting, data provider)
  • Experience using or designing media solutions for Commercial Effectiveness analytics.
  • Proven track record creating and delivering client presentations to convey an understanding of the business issue and how a proposed solution will meet or address the business issue.
  • Consistent achievement of sales quotas or other quantitative objectives.
  • Consultative selling approach.
  • Demonstrated ability to learn a complex product line quickly through self-initiative and discipline.
  • Leading cross-functional groups to create analytic solutions.
  • Creating analytics-based solutions based on client needs.
  • Working with complex datasets to create information and solutions with little guidance or oversight.

 

Knowledge, Skills, Abilities:

  • Expert level knowledge of the healthcare industry in the Media and Commercial Effectiveness practice area.
  • Quantitative or data expertise; ability to create solutions out of data
  • Expertise in specific therapeutic categories.
  • Sales process and activities.
  • Strong communication skills, including written and oral communication.
  • Customer focused.
  • Ability to work as part of a collaborative team
  • Critical Thinking — uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Complex Problem solving — review related information to develop and evaluate options and implement solutions.
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

 

Travel Requirements:  Local and national travel 40% to 60% of work time.

 

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job.  They’re not intended to be an exhaustive list of all duties and responsibilities and requirements

 

 

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